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Your CNN account Log in to your CNN account Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, the company admitted in last week’s earnings that growth in the hard seltzer category “fell well short of our and the industry’s expectations” and dampened the company’s overall performance. (SAM)also makes Truly Hard Seltzer, which was once a bright spot for the company.
The 100-calorie spiked seltzer is 5% alcohol by volume and will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”Įager fans of legal drinking age that can’t wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer. Prices of the drink also vary depending on state. is working to secure alcohol distribution permits in each US state. HARD MTN DEWįederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. HARD MTN DEW is launching first in Tennessee, Florida and Iowa.
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